Marketing

enduring appeal of nostalgia image
Trends & Prospective Publication

75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
Digital Measurement Board
Digital Survey

Philippines’ First Digital Measurement Standard Launched

The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center.
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