The Philippines’ first Digital Measurement Standard was launched to the industry by the Internet and Mobile Marketing Association of the Philippines’(IMMAP) Digital Measurement Board (DMB) last August 24th at the BGC Arts Center and was attended by 600+ industry leaders and members of different associations.
The Standard can be accessed and downloaded through this link: http://dmb.surge.sh/. It is the fruit of a two-year study of digital metrics, benchmarking, and consultations with media agencies, broadcasters and publishers, brands, and industry associations. Its objective is to “help advertisers evaluate the role of digital in driving business results by clarifying the metrics that matter, the benchmarks that define success, and the sources that can reliably provide measurement” and, eventually, to have one currency to evaluate digital performance.
As a member of IMMAP and DMB, Ipsos in the Philippines will continue to support activities to help in the industry’s growth and development.
Note: Image from the Facebook page of the Internet and Mobile Marketing Association of the Philippines.