Digital


Online Research Publication

A New World: Transitioning research online

The decision to move from offline to online research should not be “if”, but when.
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
Market Research Publication

Slowing Down to be faster: why it is paramount to invest at the front end of the development process

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
Product Innovation Publication

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
Financial Security Publication

Financial Services in a Digital Age

Ipsos 2019 Southeast Asian (SEA) Syndicated Research Series
Data Privacy Survey

Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data

Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
Media Publication

In media we trust? How our views of the media are changing

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
Digital Publication

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
Curation Publication

Human Curation in an AI world

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.