Qualitative

Insight Out | Ipsos UU | Qual | Podcast
Qualitative Publication

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
How the Asian mother is changing | Ipsos
Parents Survey

#IWD2019: How the Asian mother is changing

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
The Need for Speed: Overnight Qual
Overnight Services Publication

The Need for Speed: Overnight Qual

To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.