Trends & Prospective

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

Mental health is as much of a priority as physical health. Look for
ways to support both.

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

Busy, stressful lives mean that people need time out

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

Helping people feel stable and valued helps them to deal with uncertainty and inequality

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local