Trends & Prospective

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.

Ipsos 2019 SEA Syndicated Research Series

What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

A look at the trends that will impact the use of power in ASEAN to 2020 and beyond