A new global Ipsos MORI study, carried out in 27 countries, for the BBC highlights the extent to which people think their society is divided. The poll, carried out online among adults aged under 65 in January and February this year, investigates public attitudes towards division and societal tensions around the world. The study finds that three in four people on average across the 27 countries (76%) think society in their country is divided. Countries that are most concerned about division are Serbia, where most people (93%) say their society is divided, Argentina (92%), Peru and Chile (both 90%). Those in Saudi Arabia are least likely to say their country is divided (34%) followed by China (48%) and Japan (52%).
When asked how divisions have changed since ten years ago, six in ten (59%) feel their country is now more divided (compared with 16% who say it is less divided). European countries are the most likely to think divisions have grown; three-quarters (77%) of people in Spain say their country is more divided now than a decade ago followed by Sweden, Germany, Britain and Italy (all 73%).
Across the 27 countries, the greatest causes of tensions are felt to be between people with different political views (44%), differences between rich and poor (36%), differences between immigrants and people born in the country (30%) and differences between religions (27%).
- Countries that are most likely to say there is tension between people with different political views are Malaysia (74%), Argentina (70%) and Poland, Turkey and Serbia (all 63%).
- Two-thirds of people (65%) in Russia and China say that differences between rich and poor cause most tension.
- Tensions between immigrants and people born in the country are seen as particular issues in many European countries – Italy (61%), Great Britain (50%), Sweden (49%), Germany (46%), France (45%).
- Half or close to half of people in Belgium (50%), Great Britain (47%), Austria (47%) and France (45%) say that differences between people of different religions is cause of tension.
There is, however, some optimism in the study; the majority of people (65%) think that people across the world have more things in common than things that make them different. Agreement is highest in Russia and Serbia (both 81%) but lowest in Japan (35%) and Hungary (48%) and South Korea (49%).
Other findings from the survey show:
- Views are split are whether people are tolerant of people with different backgrounds, cultures or points of view; globally, 46% say their country is very/fairly tolerant while 50% say it is not very / not at all tolerant). Canada comes out on top with 74% saying they are very or fairly tolerant, followed by China (65%) and Malaysia (64%). People in Hungary and South Korea report the lowest levels of tolerance (16% and 20% respectively).
- When asked if people in their country have become more or less tolerant over the last decade, on balance, more people say that people have become less tolerant (39%) than more tolerant (30%). People in China (59%), Chile (44%), Canada (42%) and Peru (42%) are most likely to say people have become more tolerant whereas people in Hungary (62%), Belgium (57%) and Italy (57%) are most likely to say their country has become less tolerant.
- While one in five (20%) people globally say they trust all groups equally, groups that are least trusted include those with different political views (18%), immigrants (16%), and people who are wealthier (13%). People with different political views are least trusted in South Korea (35%), Turkey and Malaysia (both 28%) whereas people are least trusting of immigrants in Russia (34%), Malaysia (31%) and Hungary (28%).
- Mixing with people from other backgrounds is seen with more suspicion in European countries. Globally, only 14% globally say mixing with people from other backgrounds, cultures or points of view causes conflict but this is higher in Hungary (34%), Sweden (33%) Germany (29%) and Belgium (27%).
- A third (34%) say mixing can sometimes lead to misunderstandings but these can usually be overcome while 40% say mixing leads to mutual understanding and respect. Malaysia is the country where most say mixing leads to understanding and respect (68%) followed by Chile (64%) and Mexico (63%). In Britain half (52%) say this.
- Figures are similar when asking about mixing with people from different religions. Sixteen percent say mixing with people from different religions causes conflict – with higher figures in Belgium (31%) Sweden (30%) and Germany (29%).
- A third (34%) say mixing with people from other religions can lead to misunderstandings but these can usually be overcome and 37% say it leads to mutual understanding and respect. Again Malaysia comes out on top, with 71% saying mixing with people from different religions leads to understanding and respect followed by Turkey (66%) and Argentina (53%).
In total 19,428 were interviewed between 26 January – 9 February, 2018. The survey was conducted in 27 countries around the world via the Ipsos Online Panel system (Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the USA).
Approximately 1000 individuals aged 16-64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Italy, Japan, Russia, Spain, Great Britain, and the USA. Approximately 500 individuals aged 16-64 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Mexico, Peru, Poland, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey.
IPSOS SUCCESSFULLY LAUNCHED NATIONAL CONSUMER PANEL IN PAKISTAN
15th November, 2018 - IPSOS PAKISTAN organized an event to share Key Results of its recently launched National Consumer Panel in Pakistan. The Event was held in Movenpick Hotel Karachi on November 15, 2018. The Consumer Panel is focused on a market research technique based on collecting regular purchase/usage information from a continuous and representative household sample. It is revealed in the consumer panel meeting that the sample size of consumer panel is 5,500 households. The sample was selected on the bases of Geography, SES, Household Size and Primary Shopper Age.
A briefing session was held regarding the advantages of Consumer Panel on House Hold and how it can benefit the businesses. It was explained in the briefing that the division of cities in Pakistan was done and 170 villages and 55 urban areas were selected where sample was collected on monthly basis.
Data was collected from housewives in every house hold via using printed diaries keeping the usership criteria to be all FMCG products used within house including the loose sub category as well while excluding bulk products generally. The collected data was later entered digitally in six central offices of IPSOS Pakistan and analyzed.
With this acquisition, Ipsos further reinforce its market business partners about their product purchasing amount, purchasing frequency, repeat rate and locality to increase strategic business insight.
The main presenters of the panel were Abdul Sattar Babar, MD Ipsos Pakistan, Maria Georgiou, Global Managing Director for Consumer Panels (Turkey & Global), Ahu Sendilmen for Sevice Leader, Consumer Panels (Turkey & Global) and Muhammad Adeel, Senior Research Manager, Head of Consumer Panels in Pakistan.
Mr. Abdul Sattar Babar welcomed the guests & gave brief intrduction of Ipsos. Maria introduced the consumer panel in general while higlighting the significance of its addition in current business dynamics. Ahu shared consumer panel results and emphasized upon the importance of buisness development and oppourtunities in relation to consumer panel. Lastly, Adeel explained the benefits attached with Household panel and how it could help business in Pakistan. Closing remarks was given by Abdul Sattar Babar.