Federal Government: 2 Years’ Performance Scorecard Ipsos Consumer Confidence Index Q1 2026

Key Highlights:

• Country Direction: ~ 4 in 10 Pakistanis believe the country is on the right track, with optimism higher among men, upper-lower-middle class, rural residents, and in Punjab.
• Confidence in the country’s direction being right has increased more than three times (12% to 40%) since the government came to power. Highest level reached soon after Pak-India conflict.
• Economic concerns remain most worrying, but their quantum has fallen drastically across all issues since Q1 2024.
• Most worrying issues: Inflation, poverty, and unemployment drop significantly over two years under the government.
• Current State of Economy: ~1 in 4 Pakistanis believes the economy is strong, led by men, youth, Punjab & Sindh residents, and affluents.
• Current State of Economy: The perception of a strong economy has jumped from 4% to 23% (6 times) since Q1 2024 since the government took office, approaching its highest recorded level.
• Household Purchases: ~12% Pakistanis feel comfortable with household purchases, with comfort higher among youth, affluent, urban & Punjab residents.
• Comfort in making household purchases has tripled from 4% in Q1 2024 to 12% now, marking steady progress over the government’s two-year term.
• Expectations from Economy: ~1 in 3 Pakistanis expect the economy to strengthen, with optimism highest among youth, rural area, upper & lower-income groups, and residents of Punjab.
• Expectations from Economy: Optimism reaches 31% under the government, up from 27% in Q1 2024, nearing post-conflict highs as pessimism gradually declines.
• Personal financial optimism hits an almost record high of 40%, up from 35% since Q1 2024, reflecting sustained positive sentiment under the government.
• Personal Financial Situation: 40% of Pakistanis expect their finances to improve, with optimism highest among youth, men, Punjab residents, and upper & middle-income groups.
• Confidence to invest  has grown steadily over two years, rising from 11% to 16%, with even stronger optimism among urban residents, men, youth, Punjab, and affluent groups.
• Comfort in making major purchases edges up from 2% in Q1 2024 to 5% in Q1 2026, showing a modest improvement over the past two years.
• Confidence in Job Security: Around 2 in 10 Pakistanis feel secure in their jobs, with highest confidence among adults, men, and residents of Sindh & Punjab.
• Confidence in job security has nearly doubled over the past two years under the government, rising from 12% in Q1 2024 to 23%, close to the post–Pakistan-India conflict peak.
• Pakistan’s consumer confidence has risen 1.1 points since Q2 2025, marking steady improvement while Turkey’s level remains flat
• Consumer Confidence Index in Pakistan has increased by 4 percentage points in two years, (from 31.5 to 35.5) highlighting improving public optimism under the government’s tenure.