Global Consumer Confidence Index (GCCI) in Pakistan

Public Sector

Results of second wave of Global Consumer Confidence Index (GCCI) in Pakistan, generally also known as “The National Index” based on primary data collected from nationally representative robust sample across Pakistan during December 2019. Its ever first wave was carried out in Pakistan in August 2019. Ipsos has been conducting this research continuously in over 27 countries since 2010. GCCI is a periodic measure of consumer attitudes on the current and future state of local economies, personal finances, savings and confidence to make large investments.

 

 Recurrent frustrations over increases in costs of living as well as Pakistani consumers’ increased spending on necessities have led to a slight 1-point drop in Ipsos’ Global Consumer confidence Index (GCCI).

  • In comparison to one year ago, 9 out of 10 Pakistanis are still feeling less comfortable while purchasing general household items as well as major ones like cars, homes etc.
  • Again, in comparison to one year ago, 8 out of 10 Pakistanis are feeling less confident about their job security and ability to save and invest in the future
  • About 4 in 10 Pakistanis reported witnessing themselves or people known to them personally, who lost jobs in last one year due to economic conditions
  • As compared to last August wave, Unemployment and high inflation (+6 %) are the most worrying issue, followed by burden of additional taxes
  • 3 in 4 Pakistanis expressed dissatisfaction with the way things are going in Pakistan today, while 4 in 5 Pakistanis describe the current economic situation in country as bad. Similar situation was recorded in last wave.
  • Meager 1 in 20 Pakistanis rated current local economy and their personal financial situation as strong
  • Looking ahead 6 months from now, 4 in 5 Pakistanis feared country heading in the wrong direction. Similar situation was recorded in last wave.
  • Only 1 out of 10 Pakistanis are optimistic about their wellbeing in coming times

The overall national index of Pakistan is lowest amongst all 27 countries surveyed by Ipsos in parallel, primarily driven by very low scores of current and investment indices.

 

·Current conditions index

·Expectations index

·Investment index

·Jobs index

GCCI is the key predictor and precursor of purchasing trends in markets. If consumer confidence is high, people will make more purchases and the economy will expand. Business and Policy Makers can monitor the changes in the index to factor the data in their decision-making process. You may want to visit our interactive portal, IpsosEconomicIndicators.com, to give you more clarity on the subject matter.

 

Attached please find top line results on national level. Key insights include the following;

 

  • Recurrent frustrations over increases in costs of living as well as Pakistani consumers’ increased spending on necessities have led to a slight 1-point drop in Ipsos’ Global Consumer confidence Index (GCCI).
  • In comparison to one year ago, 9 out of 10 Pakistanis are still feeling less comfortable while purchasing general household items as well as major ones like cars, homes etc.
  • Again, in comparison to one year ago, 8 out of 10 Pakistanis are feeling less confident about their job security and ability to save and invest in the future
  • About 4 in 10 Pakistanis reported witnessing themselves or people known to them personally, who lost jobs in last one year due to economic conditions
  • As compared to last August wave, Unemployment and high inflation (+6 %) are the most worrying issue, followed by burden of additional taxes
  • 3 in 4 Pakistanis expressed dissatisfaction with the way things are going in Pakistan today, while 4 in 5 Pakistanis describe the current economic situation in country as bad. Similar situation was recorded in last wave.
  • Meager 1 in 20 Pakistanis rated current local economy and their personal financial situation as strong
  • Looking ahead 6 months from now, 4 in 5 Pakistanis feared country heading in the wrong direction. Similar situation was recorded in last wave.
  • Only 1 out of 10 Pakistanis are optimistic about their wellbeing in coming times

The overall national index of Pakistan is lowest amongst all 27 countries surveyed by Ipsos in parallel, primarily driven by very low scores of current and investment indices.