Ipsos Global Trends 2024 in Pakistan
Ipsos Global Trends 2024 report, based on 50,000+ interviews across 50 countries (representing 90% of global GDP and ~75% of the world’s population), was rolled out in first week of November, in Pakistan. Simon Atkinson and Abdul Sattar Babar led launch events in Islamabad and Karachi, engaging professionals from marketing, advertising, media, and academia, as well as diplomats, development practitioners, policymakers, and business leaders. The sessions highlighted Pakistan's similar and distinctive trends compared with the rest of world, emerging markets, MENA region, and Muslim countries.
Major events include:
Podcast with leading think-tank - Tabadlab: This episode of the one-on-one expert podcast series explored key global trends and insights, with a focus on shifts in consumer behavior, public sentiment, and their future implications.
Exclusive session with diplomatic community, development sector, and journalists: Hosted by French Ambassador H.E. Nicolas Galey, the event revealed findings that highlighted Pakistan's distinctive characteristics, along with global concerns such as climate change, wealth inequality and individual autonomy. More details given below.
- Ambassade de France au Pakistan - Facebook
- Express News: Pakistanis as most caring people in the world
- ProPakistani: Pakistan most caring country in the world
- Diplomatic News Agency: How Pak faring to global mega trends?
- CentreLine: Technology and youth key to Pakistan’s future
- Islamabad Post: In search of a new consensus: from tension to intention
- The Express Tribune: Pakistan tops world league in selflessness
- Bloom Pakistan: Ipsos Global trends in Pakistan at French residence in Pakistan
- The News: French envoy hosts event on global trends survey
Knowledge Sharing with business leaders, corporate professionals and bureaucrats: Held at Islamabad Chamber of Commerce and Industry (ICCI) elegant auditorium, this event focused on Pakistanis’ values and beliefs in comparison to global trends especially Pakistan's unique blend of traditionalism, nostalgia, and status-consciousness. Find more below.
- ICCI champions economic progress and youth empowerment in Pakistan
- Islamabad Chamber of Commerce & Industries - Facebook
- Islamabad Chamber of Commerce and Industries - Instagram
- Independent Mass Media: ICCI and Ipsos Global trends
- UrduPoint: ICCI Champions economic development and youth empowerment
- WorldNewsAM: Ipsos Global Trends" survey launched at ICCI
Keynote at The Future Summit: At the 8th edition of Annual Future Summit— one of the largest corporate events in Pakistan attended by politicians, government officials, business leaders, bankers and senior representatives from multinationals & big local corporations—Simon highlighted Pakistanis' distrust of elites, concerns about climate change, and their prospects on technology adoption & AI. Find More:
- The Future Summit - YouTube
- Nutshell Group - Facebook
Lecture to students and faculty: This insightful session, hosted by the School of Business Studies at the Institute of Business Administration (IBA), highlighted the core human values shaping public opinion and behavior across 50 countries, in comparison with Pakistan.
Morning talk with advertisers, media experts, and industry leaders: Organized by Brainchild Communications, in collaboration with HBL, and Ipsos in Pakistan, this event focused on leveraging technology and building brand trust to address societal and economic challenges. Find More:
- Business Recorder: Ipsos unveils Global Trends at HBL tower, Karachi
- Brainchild Communications Pakistan - LinkedIn
- The Express Tribune: Pakistan at top spot in tech adoption
Roundtable with Management Association of Pakistan (MAP): Hosted by MAP, this session focused on evolving preferences and challenges for businesses and societies in a globalized world, followed by an interactive Q&A session with MAP members. Find More:
- The AZB: MAP hosts exclusive session with Ipsos
- Associated Press of Pakistan: Exclusive session with Ipsos Chief Knowledge Officer
- The News: MAP hosts session with Ipsos chief knowledge officer
- The Nation: MAP hosts exclusive session with Ipsos chief knowledge officer