Mr. Abdul Sattar Babar as its Managing Director Ipsos Pakistan conducted interactive sessions at Leading Business Schools of Pakistan. These included IBA Karachi, NUST Business School, COMSATS and BAHRIA University Islamabad. The topic of the session was “Impact of Technology on Society, Business and Future of Research”. The primary driver of the session was to motivate youth to light fire within them that what is happening in the world and to make real difference by promoting Strategic Anticipation through knowledge-based decision-making.
It was a 90-minute session followed by the Q&A session in the end. In addition to these sessions, one-to-one meetings with the Deans were also conducted to foster strategic and long-term relationships in the future. The sessions were successful in raising awareness of our capabilities among upcoming industry leaders. Students were keen to know that how technology was shaping everything in rapidly changing landscape towards diversified growth opportunities in the market.
The presentation with the help of few short videos, seeks to provide an open platform to individuals to acquaint them with the newest research methods an impart to them the importance of big data; its analysis and how it significantly helps in boosting business productivity.
IPSOS SUCCESSFULLY LAUNCHED NATIONAL CONSUMER PANEL IN PAKISTAN
15th November, 2018 - IPSOS PAKISTAN organized an event to share Key Results of its recently launched National Consumer Panel in Pakistan. The Event was held in Movenpick Hotel Karachi on November 15, 2018. The Consumer Panel is focused on a market research technique based on collecting regular purchase/usage information from a continuous and representative household sample. It is revealed in the consumer panel meeting that the sample size of consumer panel is 5,500 households. The sample was selected on the bases of Geography, SES, Household Size and Primary Shopper Age.
A briefing session was held regarding the advantages of Consumer Panel on House Hold and how it can benefit the businesses. It was explained in the briefing that the division of cities in Pakistan was done and 170 villages and 55 urban areas were selected where sample was collected on monthly basis.
Data was collected from housewives in every house hold via using printed diaries keeping the usership criteria to be all FMCG products used within house including the loose sub category as well while excluding bulk products generally. The collected data was later entered digitally in six central offices of IPSOS Pakistan and analyzed.
With this acquisition, Ipsos further reinforce its market business partners about their product purchasing amount, purchasing frequency, repeat rate and locality to increase strategic business insight.
The main presenters of the panel were Abdul Sattar Babar, MD Ipsos Pakistan, Maria Georgiou, Global Managing Director for Consumer Panels (Turkey & Global), Ahu Sendilmen for Sevice Leader, Consumer Panels (Turkey & Global) and Muhammad Adeel, Senior Research Manager, Head of Consumer Panels in Pakistan.
Mr. Abdul Sattar Babar welcomed the guests & gave brief intrduction of Ipsos. Maria introduced the consumer panel in general while higlighting the significance of its addition in current business dynamics. Ahu shared consumer panel results and emphasized upon the importance of buisness development and oppourtunities in relation to consumer panel. Lastly, Adeel explained the benefits attached with Household panel and how it could help business in Pakistan. Closing remarks was given by Abdul Sattar Babar.