Ipsos Consumer Confidence Index - Special Edition on completion of 1 Year of Government - Q1 2025

Key Highlights from Ipsos consumer confidence survey launch on the occasion of one year of completion of current government:

• Country Direction: 7 in 10 Pakistanis believe the country is on the wrong track. The global average of wrong track stands at 63%, slightly below Pakistan.  However, optimism about country’s direction has significantly increased in Q1 2025 (31%) compared to Q4 2024 (19%), reaching its ever highest in 6 years.
• Most worrying issues: Economic concerns continue to overshadow all others, but they have significantly declined in 2025, with inflation dropping by 18pp points in last one year — marking its lowest level in ~4 years.
• Current State of Economy: 2 in 3 Pakistanis describe the country’s current state of economy as weak, while people considering it to be strong have increased 5x since Q1 2024.
• Comfort in making household purchases: 88% Pakistanis are NOT comfortable making daily household purchases, However, over the past year, comfort in making household purchases has tripled.
• Expectations from Economy: With 69% Pakistanis still being concerned, Optimism about local economic conditions has seen a notable shift from 12% in Aug’ 24, to 31% in Feb’ 25 reaching ever highest since we started tracking consumer confidence in Pakistan.
• 3 in 5 Pakistanis expect their personal financial conditions to get weaker in next 6 months, whereas 1 in 5 are now optimistic, this optimism is on a constant rise since Aug’24.  
• Confidence to invest: 88% do not feel confident to invest in future. However, confidence among Pakistanis about future savings has been on an increase, increasing by 30% since last year.
• Confidence in making major purchases: While slightly increased, confidence in the ability to make major purchases still stays at 6%.
• Confidence in job security: 8 in 10 Pakistanis do not feel secure about jobs, whereas 19% feel secure, with males and middle-income groups being most confident. reaching ever highest since we started tracking CCI.
• Over the last one year, Pakistan observed a positive change (2.7 pts) in Global Consumer Confidence Index, with positive change in all four sub-indices.

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