As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.
Qatar’s shoppers embrace online convenience but still value in-store experiences.
The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
Understanding MENA's youth in a connected world
Being hacked and facing nuclear/chemical attacks are seen as the biggest threats around the world.
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
