Consumers

A spotlight on the financial situation, spending, and money in Qatar.

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

The definitive link between corporate reputation and better business efficiency.

Socialised product evaluations via user ratings and reviews.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.