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Quality and Transparency

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Standards matter: worldwide-recognized ISO certifications prove the focus Ipsos lays on clients, legal and regulatory demands, people development, as well as effective, risk-free processes and improvements.

All Ipsos entities in Romania are aligned with the global organizational framework set for securing information, personal data protection, as well as Ipsos and Market Research Codes of Practice. In addition, with ISO certifications we ensure that our processes, policies and projects are independently audited on a yearly basis, confirming that Ipsos services and the overall research environment are strongly grounded into agreed best practices for business.

Ipsos Interactive Services is certified according to 3 ISO standards: ISO 20252 for Market Research, ISO 27001 for Information Security, ISO 9001 for Quality Management.

Ipsos SRL, the full-service research company, is certified according to ISO 9001, the standard which targets process effectiveness, know-how enhancement, fact-based decision-making, and overall improvement.

Our Information security policies and processes rely both on standard recognized solutions and active employee involvement, and are designed to avoid accidental data loss, prevent various risks, ensure legal, regulatory and contractual compliance, and safeguard business continuity.

In alignment with the Market Research principles, we demonstrate the implementation of systematic practices and tools, quality gates for key stages of Research execution, Data collection and Data delivery. We rely on standardized processes and solutions for Panel management and Sampling, safeguarding the confidentiality of the research and participants, strong tools for data validation, similar standards agreed with our partners, allowing for consistent and verifiable results on research projects.

Our ISO certifications prove our adherence to the ISO principles and guarantee that we follow the agreed requirements: we have robust documented processes, continuous people training opportunities, sound quality assurance routines, and ethical practices allowing us to deliver reliable Market Research services according to our clients’ expectations.