Ipsos
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Insights Hub

Featured insights & publications

Ipsos is recognized as a Business Superbrand in Romania

Market Research Survey

Ipsos recognized as Business Superbrand in Romania

Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace in Bucharest celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book.

30.05.25

Generations Survey

Ipsos Generations Report 2025

20.05.25

Education Survey

Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s

17.12.24

Brands Survey

Results of Consumer Superbrands and Business Superbrands Romania 2024-2025

04.11.24

Brands Survey

Ipsos is the research partner of Superbrands Romania for the 2024 edition

24.07.24

Discover how Ipsos uses AI to propel innovation and deliver impactful and human-centric insights for clients

Ipsos Survey: Attitudes to the 2024 Paris Games

Sports 22.07.24

Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm

Brand Influencers 21.05.24

Market Research enters the age of influencers: Flaminjoy and Ipsos launch Trend Scout

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Sports Survey

Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

22.07.24
Brand Influencers Survey

Market Research enters the age of influencers: Flaminjoy and Ipsos launch Trend Scout

Trend Scout

21.05.24
Generations Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

21.05.24
Environment Survey

Earth Day 2024: Changing Attitudes and Actions Towards Climate Change

After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.

22.04.24
Trends & Prospective Survey

Global predictions for 2024: Optimism is on the rise as more think next year will be better

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

22.01.24
Economy Survey

People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up

The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.

19.12.23
Society Publication

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

01.09.23
What Worries the World Survey

What worries the world - August 2023

Inflation has now been the top global concern in our What Worries the World survey for the last 17 months. However, worry about rising prices has declined for three months in a row, having dropped 3pp from June.

31.08.23
Consumer Behaviour Survey

Romanian consumers’ coping strategies with price increases

IPSOS & RETAILZOOM ANALYSIS: Confronted with price increases, consumers are constantly adjusting their consumption habits and developing coping strategies to efficiently manage their budgets. An analysis combining sales data across international retail chains in Romania, provided by RetailZoom, and a recent consumer survey conducted by Ipsos highlights the specific actions taken by consumers to alleviate the impact of price increases across various categories.
The adjustment to the shopping baskets involves volume decreases for food and household care, followed by personal care products. Purchased quantities decreased with 3% at the beginning of 2023 (Jan-May) compared with the same period of 2022.

23.08.23
Leadership Publication

Ipsos Leadership Interviews - Cristina Nine

Cristina Nine - Market Strategy & Understanding, Innovation Service Line Leader

11.08.23
Technology Survey

AI is making the world more nervous

One in three workers expect AI to lead to the loss of their current job.

08.08.23
What Worries the World Survey

What Worries the World – June 2023

Inflation has now been the top global concern in our What Worries the World survey for the last 15 months.

07.07.23

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