Simstore is Ipsos research platform using virtual technology helping understand and predict behaviour at point of purchase. Our platform helps clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.
With Simstore, clients can get to the root of how shoppers make decisions, optimise navigation and retail conditions, and measure success of new products and package designs.
Predicting shoppers’ reactions to a product price is key for creating a successful price strategy. Simstore mimics real-life purchases to estimate market reaction to price changes for both existing and new products. We combine virtual store technology with choice based conjoint. Simstore helps you create a winning price strategy for your product or line by predicting price sensitivity, willingness to pay and cannibalisation.
Realistic scenario testing
Regardless of purchase channel Simstore replicates all kinds of shopping environments, both online and offline, to help you win at the point of purchase.