Simstore | Category fundamentals | Ipsos


Understand purchase decisions and manage your category successfully.

Simstore is Ipsos’ research platform using virtual technology to help understand and predict shopper behaviour at point of purchase. Our platform helps clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.

With Simstore, clients can get to the root of how shoppers make decisions, optimise navigation and retail conditions, and measure success of new products and package designs.

Simstore Shopper

Understanding shoppers’ sub-conscious decision-making process is crucial for successful category management and for a constructive retailer dialogue.

Simstore replicates the real-life purchase situation, measuring behaviour in a realistic and competitive environment. Simstore Shopper identifies the shopper decision tree based on actual choice behaviour at point-of-purchase. These insights can be used for building a compelling category offering: optimising shelf layout, improving in-store and on-pack communication, or to start new product development.

Realistic scenario testing

Regardless of purchase channel, Simstore replicates all kinds of shopping environments, both online and offline, to help you win at the point of purchase.