Public opinion

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%). This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place.

About three in four Romanians (76%) are unhappy with the country’s infrastructure while globally only a third of respondents say the same thing about infrastructure in their countries, according to a study by Ipsos.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.