Trends & Prospective


Positivity about how this year has gone highest since before the pandemic

The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.

Global predictions for 2024: Optimism is on the rise as more think next year will be better

However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.

Ipsos releases Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.