Insights Hub

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  Social Media Publication

  Short-Form Social Misfits

  The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

  30.06.25
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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  27.06.25
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  Ipsos Update Publication

  Ipsos Update – June 2025

  Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.06.25
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  Customer Experience Publication

  CX Global Insights 2025: Unlocking the Future of Customer Experience

  Elevate Your CX Strategy with Data-Driven Insights

  06.05.25
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  Politics Survey

  America’s reputation drops across the world

  The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.

  01.05.25

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  Consumer Confidence Index Survey

  April 2025: Global consumer confidence down slightly for the second consecutive month

  All four sub-indices show declines this month

  01.05.25
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  Politics Survey

  Know the New America: April 2025

  Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

  01.05.25
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  Transport Survey

  Europ Assistance’s 2025 Mobility Barometer

  Europeans are accelerating their shift towards greener and more multimodal transportation

  01.05.25
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  Brands Publication

  The Rising Tide of Private Labels: How name brands can stay afloat

  By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

  01.05.25
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  Social Media Publication

  Decoding Misinformation: Why we fall for fake news

  Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

  01.05.25
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  Environmental, Social and Governance (ESG) Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  17.04.25