在數位浪潮中，新型態的移動服務應運而生，如使用app應用程式來叫車、自由搭車(free-floating)、短暫租用他人所擁有的車(peer-to-peer car sharing)、與別人拼車(car-pooling)或是共乘(ride-sharing)。提供除了搭乘傳統的大眾運輸，計程車或自己開車以外的新選擇。益普索的研究指出，私家車的使用率僅僅平均每天63分鐘。此外，每年甚至有67天的時間(也就是超過2個月) 的時間完全沒有使用到私家車。這些加總起來總結出一個驚人的事實就是有96%的時間車子是閒置沒有被使用的。更有超過五成的保有車主預測，未來多數人將使用共享移動服務而不打算擁有汽車，因為共享將是更經濟實惠的選擇。這篇報告探討了未來的新型態移動交通工具，和消費者對於這些交通工具的可取得性。
In the age of digitalisation, a raft of new mobility services were born, including app-ordering services, like free-floating and peer-to-peer car-sharing, car-pooling or ride-sharing. These have now become a part of day-to-day for many and form the modern alternatives to traditional public transport or taxis and cars.Research for the report found the daily use of the average car is as little as 63 minutes a day. Furthermore, there are 67 days (more than two months) annually when the car is not used at all. All this cumulates in the fact that 96% of the time the car is parked at a standstill. In addition, it found, more than 50% of current car owners predict that instead of owning a car, people will use shared mobility services in future, as it will be the cheaper option. The report also looks at what the future may hold for mobility services, including which new vehicles could be introduced and what consumers think of their availability.
過去幾十年，汽車產業OEM（原始設備製造商）都將策略著重在擁有大量人口及明顯成長潛力的市場，比如說中國、印度及巴西等等，但近年世界各地的傳統汽車產業業績持續停滯或下滑，反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.