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益普索觀點 — 享樂、傳承、與人本 : 全球奢侈品牌的全新準則
隨著我們步入 2020 年代的後半段，全球奢侈品產業正處於一個複雜且很有意思的交叉路口。根據《益普索 2025 全球趨勢報告》及其他益普索進行的研究，本報告概述了一個並非由線性增長所定義，而是由深層心理二元性所定義的市場。
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Ipsos Update – March 2026
Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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What keeps CX and EX leaders up at night?
We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.
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