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Ipsos Update – March 2025
Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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益普索觀點 —— 人工智慧和客戶體驗的未來：打造同理心體驗之旅
本文將探討 Gen AI 在客戶體驗中的影響，並剖析為何在 Gen AI 與人類智慧（Human Intelligence, HI）之間取得平衡至關重要。
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
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Ipsos Update – February 2025
Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Climate Action: Ipsos’ near-term and net-zero targets validated by the Science Based Targets initiative (SBTi)
This validation by the SBTi is an important step, in line with Ipsos’ commitment to follow a CO2 emissions reduction trajectory consistent with the Paris Climate Agreement’s ambition against global warming.
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消費者導向的 ESG 策略：如何針對品類做到精準定位
在實踐 ESG 策略時，需要考慮到消費者在購買不同品類的產品時所重視的面向可能會有所不同。本文將帶您了解消費者如何看待在不同品類中 ESG 行動的優先順序。
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益普索觀點 —— 與 AI 對話 (六)：AI 主持人究竟是增強同理心，還是削弱了人際連結？
生成式 AI 驅動的主持機器人能在質性研究中發揮作用嗎？它能增強與受訪者間的同理心，還是會讓我們感受不到共鳴？