Search
-
先不談同志婚姻，近五成台灣人認為同性戀在道德上是可被接受的。
在台灣，有近五成的人認為同性戀在道德上是可以被接受的，約兩成的人認為在道德上不可以被接受。另外有近三成認為同性戀無關乎道德。
According to a survey conducted by Ipsos in Taiwan, about half of Taiwanese think homosexuality is morally acceptable, while only about 20% of Taiwanese think it is not. -
從台灣消費者需求看數位化金融服務趨勢
根據2015年資料顯示，台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢？
Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?
-
東協汽車產業正在翻轉汽車市場
過去幾十年，汽車產業OEM（原始設備製造商）都將策略著重在擁有大量人口及明顯成長潛力的市場，比如說中國、印度及巴西等等，但近年世界各地的傳統汽車產業業績持續停滯或下滑，反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。
Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.
-
英政府欲課糖稅，改成代糖消費者買單嗎？
雖然小尺寸的身材是許多人夢寐以求的，但是他們其實並不會一味地追求「無糖」，大部分消費者普遍認為無糖產品裡面含的代糖或人工添加物都是不健康的。
Whilst we’re seeing some appetite for reduced sugar options, sugar-free products are currently still viewed with scepticism by consumers.
-
YouTube是台灣人最愛的線上影音內容網站
在台灣，網路影音廣告是成長最快的一種廣告形式，目前許多品牌在行銷活動或廣告時，都會將網路影音廣告視為關鍵接觸點之一。但是我們需要更多的知識及洞察來了解閱聽人是如何去接收及回應這些影音廣告。因此益普索執行了一項研究，來挖掘台灣閱聽眾是如何接收及回應YouTube網路影音廣告。眼球追蹤技術也讓我們在這次的研究中得到關於神經科學領域的洞察。
Online video advertising is the fastest growing ad format in this region, with many brands now including this critical touchpoint as a key element within their campaigns. -
七成民眾支持墮胎，川普失言難保支持率
以全球來看，將近半數的受訪者認為只要孕婦有墮胎意願，墮胎就應該無條件被允許。如果再加上有條件地認為墮胎應被允許來計算，全球則有高達七成五的民眾支持墮胎。
Three quarters (74%) of respondents in 23 countries around the world say abortion should be permitted. 45% say it should be permitted whenever a woman decides she wants one.