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演算法的時代
本文將介紹，我們是如何盡可能地在受訪者能接受的時間內，獲得更多受訪者的資訊。在上一個章節中我們介紹了資料歸屬（data ascription），這一篇將繼續介紹資料融合（data fusion）及其他統計方法及其應用。
The purposes of this paper is how we extract as much information as possible from our respondents.
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演算法的時代 章節 1/2 - 資料歸屬（Data Ascription）
本文將介紹，我們是如何盡可能地在受訪者能接受的時間內，獲得更多受訪者的資訊。
The purposes of this paper is how we extract as much information as possible from our respondents.
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數位廣告的不當誘因
衡量指標的選擇非常重要，它決定了我們將要如何實現目標，錯誤的衡量指標可能會導致與預期相反的結果，這種現象稱為不當誘因。
Choosing the wrong metrics can lead to the opposite of the intended outcome — a phenomenon known as “perverse incentives.” -
民族誌：不經過濾的現實視角
民族誌最初是用來瞭解遙遠地區文化的方法，而它能將行為置於研究的核心，以新的方式觀察消費者的世界，以幫助我們挖掘潛在的機會。
Ethnography was originally used as a method to understand tribes or cultures in distant lands, now it helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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兩大咖啡連鎖品牌爭霸戰，85度C兩年內品牌影響力大幅上升直逼星巴克
2016益普索（Ipsos）百大影響力品牌研究報告指出，在餐飲通路類別前三名當中，星巴克與85度C兩大連鎖咖啡品牌就占據了兩個名次。
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Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
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The Next Big Trend in Taiwan: Stay-at-Home Economy
Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
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線上影片廣告： 觀看情境對廣告的影響
如何從消費者的角度去了解線上影片廣告對他們所帶來的影響呢？
How do we uncover the viewer’s receptivity towards online video adverts in Taiwan? -
Bank 3.0：台灣數位金融戰場
消費者越來越依賴網路，且比起前往實體銀行的交通與等待時間，數位網路似乎有效率多了，銀行服務的數位行動化看來是勢在必行，那是什麼原因讓這個趨勢在台灣走不快呢？
As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan? -
建立更強壯的品牌
企業們會有許多和他們品牌相關的問題，而這些問題最終都可以歸結為：我們的品牌現在做的如何？我們該如何才能建立更好的品牌力？
Many of the questions businesses ask about their brands boil down to “how well are we doing” and “how can we do better?”