Consumers

Behavioural Science Publication

Turn Behaviour into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

22.06.26

政治 Survey

了解美國最新動態：2025年5月

閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告

23.05.25

政治 Survey

了解美國最新動態：2025年4月

閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告

25.04.25

政治 Survey

了解美國最新動態：2025年3月

閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告

27.03.25

Generational Marketing: Breaking free from stereotypes

Brand Health Publication

打破標籤，重新定義世代行銷

本文將介紹行銷人員如何突破狹隘的世代定義與刻板印象，與關鍵的消費者建立更深層的聯繫。

11.04.25

Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

05.03.25

Consumer Confidence Index Survey

February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.

27.02.24

Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

08.11.23

Consumer Confidence Index Survey

June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies

Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets

28.06.23

Ipsos | Ipsos update | inflation | sustainability

通貨膨脹 Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

06.06.23

10 - 18 of 19 items