Consumers

The Death of Car Ownership? Ipsos
Automotive Ipsos Voices

The Death of Car Ownership?

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.
The Excess Factor - Ipsos
Brands Publication

掌握超額要素 : 小品牌如何以小博大

小品牌如何利用品牌資產戰勝同業領頭羊。