Consumers

The Long Inflation Impact of the Middle East Conflict: The Marketer's Inflation Playbook
消費者 Publication

中東衝突導致的長期通膨影響：行銷人的通膨應對手冊

新聞焦點或許會隨時間轉移，但通膨不會。了解為何中東衝突所帶來的經濟影響，可能持續改變消費者行為、價格壓力以及品牌成長策略，並延續至 2027 年甚至更久之後。
The Death of Car Ownership? Ipsos
Automotive Ipsos Voices

The Death of Car Ownership?

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.
The Excess Factor - Ipsos
Brands Publication

掌握超額要素 : 小品牌如何以小博大

小品牌如何利用品牌資產戰勝同業領頭羊。