Consumers

本文將介紹行銷人員如何突破狹隘的世代定義與刻板印象，與關鍵的消費者建立更深層的聯繫。

Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.