Generation Z

第三版的「益普索世代報告」針對 Z 世代男女在價值觀上的差異進行深入剖析，重新聚焦 X 世代長期被低估的社會影響力，並反思人們對「老化」的態度轉變，呈現出各世代重塑其在觀念與角色上的趨勢。

Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.

In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.