Media

Misfits Stories: The Power of Storytelling in Creative Effectiveness
Advertising Ipsos Voices

破格故事：敘事方法如何決定創意成效

停止推銷，開始說故事。
From Noise to Noteworthy: Winning the battle for memorable attention in advertising
Advertising Publication

益普索觀點 — 突破雜訊 脫穎而出

在新時代廣告大戰中贏得「有效注意力」。
真假難辨：人們為何容易誤信假新聞？| Ipsos
社群媒體 Publication

真假難辨：人們為何容易誤信假新聞？

要有效應對假資訊的挑戰，關鍵在於掌握影響人們判斷新聞真偽的各種因素。
Ipsos | Ipsos Update | ESG | Sustainability | Ramadan
Ipsos Update Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.