Social Media

Majorities in all countries now support banning under-14s from using social media
Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
短影音時代的創意新玩法
社群媒體 Publication

短影音時代的創意新玩法

未來，創意策略的創新將是主導 TikTok、Instagram Reels 與 YouTube Shorts 廣告成效的核心關鍵。
真假難辨：人們為何容易誤信假新聞？| Ipsos
社群媒體 Publication

真假難辨：人們為何容易誤信假新聞？

要有效應對假資訊的挑戰，關鍵在於掌握影響人們判斷新聞真偽的各種因素。
Ipsos - Dare ti be a tiktok misfit
Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.