Business


Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
消費者 Publication

益普索觀點 — 黃金歲月,黃金機遇

本文將闡述全球人口老化的狀況,分析其對企業的影響,並分享企業該如何為這一趨勢做好準備。
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.

Almost three-in-ten citizens globally say they have started a business at some point

Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others.
歐盟 Survey

34% of companies in the EU say that corruption is a problem when doing business

Ipsos European Public Affairs' latest Flash Eurobarometer survey for the European Commission aims at measuring EU businesses' attitudes towards corruption.
Business Publication

創意就是事業 Creativity is Business

益普索推出的新服務 Creative Excellence,協助企業激發創意,並透過廣告的前測與後測來了解廣告推出前後,其產品購買率與知名度是否提升,以衡量廣告所帶來的效益。