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Publication
歡笑是最好的良藥
調查顯示,有81%的消費者喜歡具有幽默感的品牌,然而卻只有28%的人對品牌的幽默感成功產生共鳴。品牌廣告要如何透過了解不同世代的幽默感偏好,來與目標顧客建立連結?
12.08.22