Tourism

益普索觀點，遠端工作，WFH
Taiwan Local POV Publication

益普索觀點 — 疫情後的旅遊新商機：醫療觀光與數位游牧

在2022年10月台灣邊境解封後，出境人次快速竄升，直至今年10月已恢復疫情前的8成水準，然而海外觀光客的入境人次卻仍在6成的低檔徘徊。在國人報復性出國現象持續、國際旅客來台人次緩步上升的困境下，台灣該如何回應後疫情時代的「觀光逆差」？
Nation Brands Index (NBI) | Ipsos
Anholt Ipsos Nation Brands Index Survey

Nation Brands Index 2022: Germany finishes first again with Japan and Canada rounding out the top three nations

Germany finishes in first place again, while Japan overtakes Canada for second place — its best performance since 2018, when it also ranked second. Japan sees strong reputational rankings on the Exports, Tourism, and Culture indices. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
Ipsos | Vacation Inflation | Travel Plans
Holidays Survey

Vacation inflation: Red-hot prices cooling excitement for travel

But, the pleasure of taking a trip looks to be outweighing the pain of higher prices … for now.
Ipsos | Europ Assistance | Holiday Barometer | 2022
Tourism Survey

A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer

Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
Anholt | Ipsos | City brands index 2022
Anholt Ipsos Nation Brands Index Survey

London maintains top “city brand” ranking from 2020 to 2022. Paris rises to second and Sydney lands in third.

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
Tourism and Europeans | Ipsos
Tourism Survey

Attitudes of Europeans towards tourism

On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.