當我們在做店面相關決策的時候，店內分析（In-Store Analytics）的重要性總是很容易被忽略。益普索列出五點理由讓你知道，為什麼了解店內分析，以及了解來店家拜訪的顧客行為是如此重要，而不是店裡擺滿商品，顧客就會上門。提供顧客在店內良好的購買經驗、精心設計的動線、或貼心的服務等，除了可以促使顧客消費，也可以增加消費者回店購買的機會。It can be easy to lose sight as to why in-store analytics are so important to your store decision making. We list the Top 5 reasons to know what’s happening in your store. To attract customer to visit your store, it is not only about how much good you have in your store, but also about offering a good shopping experience, User perception, and thoughtful services, etc.
益普索在市場研究及消費者洞察的專業已經是全球知名領先者，在過去四十多年來益普索也伴隨著消費者及品牌們一起經歷零售業的改變及成長。在這邊我們將分享過去四十年來所觀察到零售商的變化，以及未來的發展趨勢。We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
比起良好的產品表現，品牌親近度更是區分品牌、讓一個品牌成為消費者首選的關鍵。BVC模型能夠幫助企業了解他的品牌是否擁有該品牌規模應有的品牌取得意願，有效地將成長潛力最大化，或是將損失最小化。
Compared with performance, closeness is more likely to discriminate brands and push a band into being high ranked first. BVC (Brand Value Creator) helps you understand whether your brand has as much desire as it should, relative to its size. It can lead you to the best ways to maximise the growth potential, or minimise losses.
