消費者


消費者 Publication

益普索觀點 — 黃金歲月,黃金機遇

本文將闡述全球人口老化的狀況,分析其對企業的影響,並分享企業該如何為這一趨勢做好準備。
消費者 Publication

益普索觀點 — 菸害防制法修正:傳統菸品變革與新興菸品展望

新菸害防制法修正案正式於2023年3月生效。業者將如何應對以搶佔市場?面對更多元的菸品選擇時消費者又會如何決策呢?
通貨膨脹 Publication

益普索觀點 — 透過提升品牌價值在通貨膨脹的浪潮中穩定航行

在台灣,消費者物價指數(CPI)在 2023 年第四季度持續下降,成功扭轉了第二季度和第三季度的上升趨勢,由高點的 3.05 下滑至 1.79,幾乎回到了 2023 年 6 月的水平。
通貨膨脹 Survey

Inflation has citizens’ around the world pointing a finger at government policies

People across 36 countries place (some of the) fault for the cost of living at the feet of politicians, but also realize there are larger factors at play.
消費者 Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
通貨膨脹 Survey

Data Dive: Here’s how people are feeling about inflation around the world

In 5 infographics, we look at what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
通貨膨脹 Survey

Four in ten across 28 countries expect their disposable income to fall over the next year

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
Tourism Survey

A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer

Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
Ipsos Update Publication

Ipsos Update - June 2022

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.