益普索社群communities

受訪者可以使用任何一種設備如手機或電腦來加入此虛擬空間，研究人員則能夠藉此聽見他們最真實的心聲，而且不受時間、空間的限制。不同於傳統座談會或深訪之處在於，研究人員可以透過此線上社群Communities，設計各種活潑有趣的線上任務、與消費者互動，甚至隨時邀請他們分享記錄生活的照片或影片，以更即時且深入的觀察他們的偏好與行為。

Participants can login using different devices, through which researches and business brands can hear their authentic feedbacks on the products or concepts. Furthermore, it breaks the limitation of time or location. Compared with the traditional research methods, such as Focus Group Discussion or In-depth Interview, researchers tend to design interesting tasks to interact with participants and to invite them to share pictures or videos at anytime in order to gain insight into their preferences and behaviors through visualization and a storytelling way.