益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們，創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.
Participants can login using different devices, through which researches and business brands can hear their authentic feedbacks on the products or concepts. Furthermore, it breaks the limitation of time or location. Compared with the traditional research methods, such as Focus Group Discussion or In-depth Interview, researchers tend to design interesting tasks to interact with participants and to invite them to share pictures or videos at anytime in order to gain insight into their preferences and behaviors through visualization and a storytelling way.
