Digital


線上調查 Publication

益普索社群communities

益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們,創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.
Covid-19 Survey

Talent transformation: Digital-skilled needed

The Global Impact Report, an Ipsos international survey conducted with Udacity in four major countries, finds that digital transformation is stalling due to a lack of job-ready digital talent.
Market Research Publication

數位浪潮下的市場研究

在這個新的時代,任何瑣碎的一舉一動幾乎都可以被轉化在龐大的資料庫中,谷歌透過搜尋引擎建立廣大的資料庫,在網路上我們曾經搜尋過的關鍵字,點擊過的網頁、廣告、影片,都會被詳細的記錄下來,成為資料庫的一部分。
In this new era, almost every trivial trace could be transferred into tremendous database. Google builds database through their own searching engine, recording key words we’ve searched for, and websites, advertisement, videos we’ve ever clicked.
Trends & Prospective Publication

Bank 3.0:台灣數位金融戰場

消費者越來越依賴網路,且比起前往實體銀行的交通與等待時間,數位網路似乎有效率多了,銀行服務的數位行動化看來是勢在必行,那是什麼原因讓這個趨勢在台灣走不快呢?
As more and more consumers are relying on Internet, the development of digital network should be able to save people a great amount of time waiting in banks with number tickets crumbled in their hand. Financial service digitalizing seems much more efficient and imperative, so what is retarding the pace of the development in Taiwan?
Digital Publication

從台灣消費者需求看數位化金融服務趨勢

根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?
Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?