益普索線上座談會 / 深訪

線上焦點團體座談會能透過即時遠端視訊的方式來挖掘消費者的體驗。Online Focus Group Discussion (FGD) allow the consumer experience to be brought to life through live, remote video streams.

應用類似於視訊聊天應用程式的模式如SkypeLine來讓受訪者與座談會主持人以視訊的方式面對面互動,並能從中觀察受訪者的面部表情和反應動作,並使我們能以前所未有的全方位視角來瞭解他們對於產品、概念與主題的回饋。
 
Replicating video chat and webcam app such as Skype and Line, online FGD enables respondents and moderator to virtually engage face-to-face, allowing us to observe reactions and generate feedback on products, concepts and topics with a more holistic view than ever before.