線上焦點團體座談會能透過即時遠端視訊的方式來挖掘消費者的體驗。Online Focus Group Discussion (FGD) allow the consumer experience to be brought to life through live, remote video streams.
Replicating video chat and webcam app such as Skype and Line, online FGD enables respondents and moderator to virtually engage face-to-face, allowing us to observe reactions and generate feedback on products, concepts and topics with a more holistic view than ever before.
