A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
Put respondent first and make your survey future-proof by allowing respondents access it on the device of their choice with Ipsos’ unique Device Agnostic solutions.
Ipsos is among the best in the industry to bring you Device Agnostic surveys and their key benefits revolving around data quality:
- Better respondent engagement
- Enhanced sample representation
- Improved feasibility/sustainability
- Easier to find hard to reach targets
- Greater data quality
- Speed (link to overnight solutions and I-Instant)
How it works?
To make your surveys available to mobile respondents, Ipsos uses a mobile first design approach as the backbone of our device agnostic offer. Engage, the Ipsos responsive survey design allows respondents to have an optimal viewing experience while taking surveys, on the device of their preference. The interface is user-friendly and navigation is fluid, which also helps remove non-response bias by reducing drop-out. Functionality, simplicity, accessibility are the governing principles.
Why our solution is unique?
Thanks to our Questionnaire Designer, our researchers can create your questionnaire in the moment, and show you what the respondents experience would look like.