Consumers

African woman african Lions Middle class
Middle-class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Future-Proof Your Brand
Consumers Publication

Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.
Ipsos Global Consumer Confidence Index
Consumers Survey

Consumer Confidence National Index Unchanged from October

This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
Are You Leveraging Your Path to Purchase as a Path to Growth?
Path to Purchase Publication

Are You Leveraging Your Path to Purchase as a Path to Growth?

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.