As tech companies continue developing self-driving cars, Ipsos, on behalf of Global @dvisor, has completed a study on public perception of the new car technology. On the whole, the world seems curious, but hesitant, about the idea of self-driving cars. Fifty-eight percent of global respondents responded to the poll saying they were unsure, but intrigued by the idea of self-driving cars. Comparatively, just 13% said they would never use them and 30% are excited to use the cars and can’t wait to do so. Indian (49%), Malaysian (48%), and Chinese (46%) respondents were most likely to answer that they are excited to use self-driving cars. Meanwhile, German (31%), French (25%), American (24%), English (24%), and Canadian (24%) respondents were most likely to answer that they would never use a self-driving car.
Global respondents saw many uses for self-driving cars in cutting down on mundane driving activities. When asked how often they would use self-driving car features for various driving activities, the top responses were parking (58%), commuting (53%), and driving on the highway (53%). When it came to driving situations that required more human adaptability, respondents answered that they would use self-driving car features less often, comparatively. The lowest rate of responses saying they would frequently or always use a self-driving feature were for tasks such as driving in bad weather (40%) or driving in unfamiliar places (43%). The greatest perceived benefits to self-driving cars were all related to making driving a more luxurious experience. The world’s respondents believe self-driving cars will make driving easier (69%), more comfortable (68%), and more relaxing (64%).
As an unprecedented technology, much of the conversation surrounding self-driving cars has centered on regulation. When asked what kind of groups global consumers most trust to write proper self-driving car regulation, the plurality of respondents answered that they most trusted those who manufactured the cars (43%). The government was the second most trusted institution with 28% of respondents answering that they trusted the government the most on the issue.
These findings are based on a survey of consumers from 28 countries via Ipsos’ Global @dvisor online survey platform. The survey was conducted between November 27 – December 8, 2017 on behalf of Global @dvisor. For this survey, Ipsos interviewed a total of 21,500+ adults aged 18-64 in the United States of America and Canada, and age 16-64 in all 26 other countries. The sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, South Africa, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Chile, Hungary, India, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Korea, Sweden and Turkey.
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.