Innovation

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.