African Youth: Who Is The Young African Consumer?

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.

African Youth: Who Is The Young African Consumer?

Why African Youth?

  • Africa has the world’s youngest population.
  • Young people account for 60 %of the continent’s population.
  • More specifically,there are 220 million young people aged 15 -24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
  • One in five has already bought a product or service using a mobile phone.
  • These 15 -24 year-olds play a key role: they want to educate themselves, work, consume, have fun, and enjoy readily available electricity and the internet.

Who are they?

African current situationAfrican define themselvesAfrican main concern

What kind of consumers are they?

African average budget per dayAfrican purchase sites for food and drinkAfrican leisureAfrican media consumption

How about tomorrow?

African are optimistic about tomorrow

Consumer & Shopper