Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

In the first Ipsos Update edition of 2023, we reflected on the new ‘polycrisis’ era we were emerging into. Now, at the midpoint of the year, this seems truer than ever, with uncertain economic conditions, the climate crisis and geopolitical turmoil just a some of the crises feeding into the turbulent environment we find ourselves in.

Against this backdrop, in this edition we explore global public opinion on support for refugees, views on same-sex marriage and parenting, changing norms surrounding gender and gender-based issues, and new research into how to address inequality on the basis on race, gender, sexual orientation and neurodiversity.

We also explore the new opportunities offered by pairing qualitative research with Generative AI models, how inflation has affected – or hasn’t affected – global holiday plans, and place a spotlight on how France is responding to today’s polycrisis in our latest Ipsos Flair.

We also travel the globe to explore the latest findings from Ipsos in different countries; take a look at a selection below:

In this edition:

More Equal Than Others

Inequality is a recognised problem that is a societal and economic drain. And yet, around the world, even in major economies, we see inequality widening.
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Conversations with AI

Generative AI could be an enabler to deliver faster, cheaper and better research results. We explore how to align with experts in the art of finding the question that can get the most out of AI solutions.
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What the Future – Gender

The future of gender is in a state of flux. We examine how brands, business and policymakers can navigate changing norms around pronouns, policies and politics.
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What Worries the World?

Once again rising prices is the number one issue, despite it dropping slightly this month. Meanwhile, South Africa’s worry over unemployment reaches record high.
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Spotlight on Global Surveys: We travel the globe to discover the latest public opinion around same-sex parenting, levels of support for people seeking refuge from war and disasters, perceptions of local crime and more.

Holiday Barometer

Despite high inflation, Europeans don’t intend to make changes to their holiday plans, while nearly a third say they will continue to work in a new trend called “workation”.
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Rewiring Your CX DNA

This paper acts as a guide for creating a successful customer strategy, whether that means starting from scratch, making fine-tuning adjustments or going back to the drawing board.
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Flair France 2023

Our latest Ipsos Flair release shines a spotlight on France – a country, like many others, experiencing simultaneous and interdependent crises: geopolitical, economic, climate, refugees, social and identity-related. 
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Also find short articles on UK and EU perceptions of the consequences of Brexit, sustainability in the aviation industry and our July KEYS webinar on consumers and the polycrisis.