KEYS: an Ipsos webinar series
Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Our focus in this webinar series is on bringing together new perspectives, based on-real-life experiences and insights grounded in research.
We start each episode with a round-up of the latest research from around the world, and then go on to explore one or more topics, guided by Ipsos’ experts in the relevant field.
The recordings from all episodes are listed below; each webinar is supported by relevant publications and research reports to help you explore the topics covered in more detail.
Our next episode airs on 26th September where we will be presenting highlights from the new Ipsos Global Trends report. In the meantime, you can explore our research programme here. Our new report will provide analysis across 50 countries, encompassing 74% of the world’s population and 90% of its GDP
Media excitement about the idiosyncrasies of each generation is never far away. But a quick dive into the evidence reveals a more complex picture. Generalisations about generations can only take us so far.
Meanwhile, the prospect of global population decline, set to begin from the middle of the century, is focusing minds. More than 30 countries around the world are already losing population. Demography is now politics; soon it will be a business issue too.
This episode of our KEYS webinar series finds us exploring how businesses can foster genuine connections with diverse generational groups and take the right steps right now to prepare for tomorrow’s population realities. We’ll be sharing the findings from our new Ipsos Generations Report and inviting your questions along the way.
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Artificial intelligence (AI) is occupying the minds of businesses, governments and citizens around the world.
Although not as new as it is sometimes made out to be, its impact has grown dramatically in recent years, driven by the growth of computing power and the use of vast amounts of data to train the computers.
Our latest survey of corporate communications professionals finds 87% saying AI “will fundamentally transform the way our business operates”.
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Recent years have seen organisations around the word coming under increasing pressure to do business more sustainably. ESG (Environmental, Social, Governance) considerations are now a key part of many companies’ strategies and roadmaps.
Our annual survey of corporate communication professionals finds 63% saying that ESG has “fundamentally changed the way our business operates”. But how can we translate this imperative for change into authentic, meaningful achievements?
These are not easy topics. For many people, given today’s uncertainties, climate change now falls into the "important but not urgent" category. When it comes to how to build stronger and more inclusive societies, the political consensus can be lacking. Meanwhile, regulatory frameworks vary from place to place.
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