KEYS – an Ipsos webinar series

Our Keys webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Keys - an Ipsos webinar

Our focus in this webinar series is on bringing together new perspectives, based on-real-life experiences and insights grounded in research.

We start each episode with a round-up of the latest research from around the world, and then go on to explore one or more topics, guided by Ipsos’ experts in the relevant field.

The recordings from the current season are listed below; each webinar is supported by relevant publications and research reports to help you explore the topics covered in more detail.

Episode 12: Environment Emergency?

On October 21, our next session takes place ahead of this year’s UN Climate Change summit, which will see world leaders come together to accelerate action towards the goals set out in the Paris Accords.

Episode 11: Making a difference?

In this session, we will explore the question of how brands can make a positive impact on individuals’ lives.

Episode 10: In search of empathy

In this session, we will be taking time out to explore how we can stay tuned to people’s daily lives and build our understanding from different angles.

Episode 9: The world at home

In this session, we consider one way life has changed for so many of us around the world: the increased amount of time we are spending at home.

Episode 8: Dynamic planet

This session, to mark Earth Day 2021, sees us pause to take stock and think about how our planet is changing. Are we prepared for the demographic, environmental and technological changes that lie ahead?

Episode 7: Standing out from the crowd

This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter.

Episode 6: Ecommerce acceleration

This session sees us explore the fast-changing e-commerce environment, accelerated by the advent of Covid-19, how are consumers reacting, and where do omnichannel strategies need to adapt.

Episode 5: The Day After Tomorrow

For this first session of 2021, we will be looking to the medium term and exploring how we can equip ourselves to be one step ahead in our thinking and decision-making.

Episode 4: The Year in Review

For our final session of 2020, we will be pausing to reflect on a year which will always be defined by the pandemic. What lessons can we start to draw - and what questions should we be asking ourselves during the first months of 2021?

Episode 3: The Retail Roller Coaster

Recent months have seen shoppers, retailers and brands having to adapt to an unprecedented set of twists and turns. This episode sees us take a ride on the retail roller coaster as we encounter a seasonal shopping season like now other.

Episode 2: Adaptive Brands

In this edition, our team explored how brands are adapting in the current environment. We shared new findings on the building blocks for success and looked at the US Election through a different lens.

Episode 1: And Now What?

The first webinar in the series saw us take time out to reflect on what we learned from the first nine months of the coronavirus crisis.

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