Our focus in this webinar series is on bringing together new perspectives, based on-real-life experiences and insights grounded in research.
We start each episode with a round-up of the latest research from around the world, and then go on to explore one or more topics, guided by Ipsos’ experts in the relevant field.
The recordings from all episodes are listed below; each webinar is supported by relevant publications and research reports to help you explore the topics covered in more detail.
The next episode in our KEYS webinar series is all about getting closer to how we all feel – as citizens, consumers or customers. Are emotions universal? How do we measure them? And what are the differences – and similarities - across countries?
We’ll be drawing on new scientific research by Ipsos and reflecting on real-world examples showing how great communications and marketing can harness the power of our emotions. We do hope you will be able to join us.
The start of a new year is a time for reflection – and optimism. Seven in ten people around the world say things will be better for them over next 12 months than they were in 2023.
Yet the disruptions of recent years have taught us all to be cautious about exactly what lies ahead.
Citizens and consumers face a year of uncertainty. Elections will be held in more than 60 countries, and turbulence is expected. Meanwhile, we see muted consumer optimism, with eight out of ten expecting real incomes to fall in their country.
Our first episode of 2024 is all about setting the scene, as we review the evidence in the light of recent experiences. We do hope you will be able to join us.
[ Webinar ] KEYS - Emotions around the world
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?