Society


Society Publication

Ipsos Africa Centre for Development Research and Evaluation

The Ipsos Africa Centre for Development Research and Evaluation is a team of development researchers and evaluators based in our Ipsos offices across Africa. We employ a wide range of methods and approaches and work with deep local expertise to provide high-quality evidence to address development challenges.
Society Publication

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
Society Survey

Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”?

Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
Employment Publication

What Worries the World in 2017?

Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
Society Survey

Ipsos Predictions for 2018

The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
Society Publication

Perceptions Are Not Reality: Things are NOT as Bad as they Seem

Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.