BBBEE in South Africa

About Ipsos's approach to BBBEE

Ipsos in South Africa is committed to the principles of BEE and currently holds a Level 1 rating, according to the new BBBEE codes.

Ipsos's approach to broad-based economic empowerment is collaborative and aims to embed BBBEE as a way of working across all of Ipsos's Service Lines  in South Africa. BBBEE is a critical strategic imperative that aligns to the global principles of sustainability. Ipsos has adopted a pro-active approach to managing the BBBEE requirements, to leverage this process and derive a competitive advantage for ourselves and our clients.

As a responsible business leader in the Market Research Industry. Ipsos acknowledges that to be a good corporate citizen, we need to fully embrace the philosophy and principles of transformation by:

Embedding the philosophies and principles of BBBEE into our DNA

Securing long term stability and growth

Enhancing economic growth outlook

Creating a diverse work force

Ensuring that our empowerment activities add value and contribute to transformation


See our BEE certificate below: 

BBBEE Certificate