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BBBEE in South Africa

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About Ipsos's approach to BBBEE

Ipsos in South Africa is committed to the principles of BEE and currently holds a Level 1 rating, according to the new BBBEE codes.

Ipsos's approach to broad-based economic empowerment is collaborative and aims to embed BBBEE as a way of working across all of Ipsos's Service Lines  in South Africa. BBBEE is a critical strategic imperative that aligns to the global principles of sustainability. Ipsos has adopted a pro-active approach to managing the BBBEE requirements, to leverage this process and derive a competitive advantage for ourselves and our clients.

As a responsible business leader in the Market Research Industry. Ipsos acknowledges that to be a good corporate citizen, we need to fully embrace the philosophy and principles of transformation by:

  • Embedding the philosophies and principles of BBBEE into our DNA
  • Securing long term stability and growth
  • Enhancing economic growth outlook
  • Creating a diverse work force
  • Ensuring that our empowerment activities add value and contribute to transformation