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South Africa

Media & Brand Communication - 2 August 2022

MISFITS: How creativity in advertising sparks brand growth

Misfits

Media & Brand Communication - 15 August 2022

Ipsos in South Africa ‘corners’ the Brand market with newly appointed Brand Health Service Line Lead

Society - 15 August 2022

Support for political parties, two years before the next National Election

Support for political parties, two years before the next National Election South Africa

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Four in ten across 28 countries expect their disposable income to fall over the next year

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

Inflation 30 July 2022

What Worries the World – July 2022

Concern about inflation continues to rise and is the top worry for the fourth month in a row.

What Worries the World 21 July 2022

One in three incorrectly believe their country is one of the biggest hosts of refugees…

Excluding Turkey, Colombia and the US, who are the actual top 3, this means that 3 in 10 in the rest of the countries surveyed incorrectly overstate the true position of their country, according to data from the UNHCR for 2021.

Global Advisor 6 July 2022

Beyond the Hype: Innovation predictions in the era of Machine Learning

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Innovation 1 July 2022

What Worries the World – June 2022

Concern about inflation continues to rise, now worrying almost four in ten people globally.

What Worries the World 23 June 2022

Ipsos

With the next national election closing in on the two-year countdown mark, it seems as if the ANC is now firmly est… https://t.co/bZmr6AMbjK

9:02 AM - 16 August 2022

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