Global market and opinion research specialist | Ipsos

Media & Brand Communication

Survey: Most Influential Brands in South Africa.

Ipsos South Africa has released the results of its inaugural survey measuring the...

16 November 2018

Vast majority of South Africans believe the lion breeding industry harms the country’s international reputation

Economic contribution of the industry is tiny compared to the tourism industry, which...

22 August 2018

Consumer & Shopper

Toyota continues to dominate SA vehicle quality survey

Toyota has improved on its 2016 performance in the latest Ipsos Vehicle Quality...

8 November 2018

Features

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A selection of the latest research and thinking from Ipsos teams around the world.

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New study finds that trade in illegal cigarettes flourished during 2014 – 2017 SARS Crisis

Johannesburg, July 5, 2018 – ILLEGAL cigarettes costing as little as R5 per pack are now available for sale in more than 100,000 shops all across South Africa, according to a major new study released today. And more than one third of cigarettes in ‘non-organised’ shops – which account for almost 80% of all tobacco sales – are being sold for well below the government’s R17.85 minimum in tax payable. The Ipsos Study is the most robust scientific analysis of the multi-billion-rand illegal cigarette market ever carried out in South Africa. It has been peer-reviewed and independently validated.

5 July 2018 Consumption

South African vehicle owners continue to enjoy top class sales and servicing from Dealers

Vehicle owners in South Africa continue to enjoy top class levels of customer service for both the buying and servicing experience they get from local franchised dealers together with relevant vehicle manufacturers or distributors. This is evident from the latest edition of an annual customer (experience?) survey conducted by global research company, Ipsos, the third-largest global research company.

2 August 2018 Customer Experience

Ipsos Response to "Pollsters, the DA has a surprise in store for you"

Below Ipsos's response to "Pollsters the DA has a surprise in store for you", written by Jonathan Moakes and published in the Daily Maverick on 10 July 2018

17 July 2018 Polling

What Black Panther teaches us about building emotional connections with the African…

Happy Africa Day! To recognise the day, we’ve put together a couple of insights about building an emotional connection with the African consumer, gleaned from a few different research projects and our experience of the region.

25 May 2018 Advertising

Ipsos Poll: Who will be watching the 2018 FIFA World Cup?

Even though SA is not participating this year, almost eight in every 10 (78%) South Africans with internet access have indicated that they are aware of its starting later this week in Russia

12 June 2018 Media

Ipsos

RT @Biz_Marketing: Survey: Most Influential Brands in South Africa https://t.co/Fvt5yhdxI6 | @ipsos_sa #bizpressoffice via @Biz_Marketing h…

11:57 AM - 20 November 2018

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