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South Africa

Society - 15 December 2022

On the eve of the NASREC conference

On the eve of the NASREC conference

Society - 28 November 2022

Internet users’ trust in the Internet has dropped significantly since 2019

Ipsos | The New Institute | Internet | Online privacy

Society - 15 November 2022

Six in ten South Africans plan on watching the 2022 FIFA World Cup

Ipsos | Global Advisor | FIFA World Cup 2022

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

Almost a quarter of the world’s women are not comfortable talking about menopause

Menopause is a natural life stage that half of the planet will potentially experience, and yet is still something of a taboo to many...

Women 10 November 2022

Cultural Intelligence - How can brands and communication travel across cultures?

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

Communications 29 September 2022

The shifting needs of global mobile gamers in 2022

A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.

Gaming 15 September 2022

Sustainability and Advertising: Friends or foes?

How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?

Advertising 14 September 2022

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.

Consumers 1 September 2022

Ipsos

Happy holidays! We wish you every joy of the season and all the best for 2023! https://t.co/lMrGj4CHlF

9:34 AM - 23 December 2022

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