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South Africa

Media & Brand Communication - 29 September 2022

Cultural Intelligence - How can brands and communication travel across cultures?

Ipsos | White paper | Advertising | Communications | Brands | Cultural transferability

Society - 15 September 2022

The shifting needs of global mobile gamers in 2022

Ipsos | Google | game developer | gamer | mobile gamer | Poll

Media & Brand Communication - 14 September 2022

Sustainability and Advertising: Friends or foes?

Ipsos Views | White paper | Sustainability | Advertising | Thought Leadership

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.

Consumers 1 September 2022

Ipsos in South Africa ‘corners’ the Brand market with newly appointed Brand Health…

Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to Client Officer, remaining in the Ipsos South Africa business. Julitha served as Service Line Lead: Brand Health Tracking for Ipsos South Africa since September 2018.

Brands 15 August 2022

Support for political parties, two years before the next National Election

With the next national election closing in on the two-year countdown mark, it seems as if the ANC is now firmly establishing itself in the “less than 50% of the vote” category, while all other political parties have a lot of work to do to impress voters to turn out and draw a cross next to their names in 2024.

Election 15 August 2022

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

Marketing 2 August 2022

Four in ten across 28 countries expect their disposable income to fall over the next year

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

Inflation 30 July 2022

Ipsos

We cover the entire creative development process, starting from the initial insight exploration to big idea assessm… https://t.co/7NonfbdHmh

8:33 AM - 13 September 2022

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