Latest News

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  South Africa News

  Eight in ten South Africans say country heading in wrong direction as GNU struggles to restore confidence

  New Ipsos data reveals persistent pessimism about South Africa's trajectory, despite initial post-election optimism following GNU formation

  05.09.25
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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  25.06.25
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  Advertising Publication

  Misfits and the Machine: Why AI alone can’t crack creative effectiveness

  In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

  30.05.25
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  Advertising Publication

  AI in Advertising Research

  Humanizing AI to Spark Creativity and Brand Success.

  30.05.25
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  Environment Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  22.04.25